All Rights Reserved, Twitter PESTLE Analysis: 6 Notable Factors Affecting the Social Network, How to Pursue a Career in Cybersecurity: 7 Professional Tips to Follow, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor. -Kew raw materials are sourced from local suppliers. Many US companies have incurred losses in Mexico in regular forex crisis in that country. Chocolate Gourmet should be careful about the history of forex risk before entering new market. -Recycled, recyclable and biodegradable packaging. Government policies: Taxation, trade policies, and regulations can impact the cost of production and distribution of chocolate products, affecting the profitability of the industry. The gourmet category was expected to grow as consumers incorporated more expensive gourmet foods into their diets, a trend beginning with the beer, wine, coffee, cheese, and ice cream industries. Developing strategies that can capitalize on Chocolate Hawkins strengths and help mitigate weaknesses and impact of threats of macro-environment. PESTEL analysis is mainly the assessment of macro environment factors. Chocolate Industry Contents Titles 1. Recent moves in this regard include the use of pathogen testing systems and filing patents for heat-resistant chocolate. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. Although the company is clearly attempting to bring social good into the world, it doesnt stop them from blaming consumers when sales are declining. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. Amul 9. Our Twitter PESTLE analysis highlights the external factors, like political, economic, social, and technological ones, Cybersecurity is an increasingly important field of work. Case Description of Digital Chocolate Case Study Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. - Influence and Effectiveness of Environmental Agencies The role of environment standards enforcement agencies is critical in safeguarding norms. - Government Spending As mentioned in the political factors, government of the country is running deficit budgets. Digital Chocolate case study (referred as Chocolate Hawkins for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Organizational Development and strategic management. - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. Here are some facts and figures about the beverage industry: The global beverage market size was valued at $1.45 trillion in 2020, and is projected to grow at a CAGR of 6.6% from 2021 to 2028. Chocolate ingredients are more expensive. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. - Environmental Standards and Regulations both at National & Local Levels Often the environment policy at national and local level can be different. - Gender Composition in Labor Market Chocolate Gourmet can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. But even then, recession did play its part as the company managed only to hit the lower end of its 4%-6% revenue for 2009, the peak of the recession. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Chocolate Gourmet should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. Execution of the strategy and building a feedback loop, using which managers at Chocolate Hawkins can fine tune processes and strategies going forward. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. Chocolate Gourmet should consider demographic trends before new product developments and integrate features that cater to this segment. It first sold its items in United States in 1905. - Employment Rate If the employment rate is high then it will impact Chocolate Gourmet strategies in two ways it will provide enough customers for Chocolate Gourmet products, and secondly it will make it expensive for Chocolate Gourmet to hire talented & skillful employees. For internal factors, check out the swot analysis of the UK. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. - Level of Consumer Activism Regarding Environmental Concerns Chocolate Gourmet needs to know the level of consumer activism regarding environmental concerns is. (Child Labor and Slavery in the Chocolate Industry, 2014). Its installed specifically for their Twizzler candies. Published by HBR Publications. In this essay, we will conduct a PESTEL analysis of the chocolate industry in the UK to identify the key external factors that could affect its future prospects. The conditions of a country affect the businesses within it, and PESTLE analysis helps these businesses understand the possible effects . 2. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. Online sales: The growth of e-commerce and online sales has encouraged many chocolate manufacturers in the UK to invest in online sales channels and digital marketing strategies. Rocky Mountain Chocolate Factory, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This is why theyre using A.I to improve their products and encourage more sales. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Chocolate Gourmet. Labor costs: The cost of labor, including wages, benefits, and training, can impact the profitability of chocolate manufacturers. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Full-text available. With so many chocolate options and new additions for 2018, Mr. Buck seemed confident in the variety they offered, as well as the new marketing campaigns launched for the products. Theyve adapted Microsoft-powered artificial intelligence (A.I) in their Pennsylvania factory. Today, Kirkland's main sales support center is located in Brentwood, Tennessee which supports 337 stores in 35 states. it can be said that PESTEL analysis is a useful framework to understand the external environment in which an organization operates. - Technology transfer and licensing issues for Chocolate Gourmet laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Gourmet can avoid shakedowns and IPR thefts. The PEST analysis looks at four types of external environmental elements: P -Political factors in an economy include various forms of government intervention and political lobbying, such as . Some technology factors affecting the chocolate industry in the UK could include: Automation: Chocolate manufacturers in the UK are increasingly adopting automation technology to streamline their production processes and reduce labor costs. The Hershey's Company is the largest chocolate manufacturer in North America and yet they've hit major setbacks both politically and economically. U.S. retail chocolate sales were forecast to grow to $14.5 billion in 2007. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. In 2011, it is seen that major chocolate . The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Chocolate Gourmet. It speaks out against child labor and slave labor, while also using sustainable practices for the environment. This means less error in product development and packaging, possibly saving the company millions in expenses and product waste. It factors in temperature, rotations, pressure, and other necessary measurements to make the perfect candy. Hersheys has dedicated commitments in social responsibility. Journal of Economic Geography, 1 (4), pp.405 Norton, Marcy. And although theyre doing better financially in 2018 compared to the disastrous year of 2015, the company is not on the hunt to increase expenses just yet. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. T - Technological. The Hershey Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Solutions. Kurien, the cooperative society makes milk and various milk products like curd, cheese, milk powder, cheese spread and chocolate amongst others. The PEST Analysis is quite similar to that of the SWOT analysis (Srdjevic et al. Chocolate Hawkins should be careful about the history of forex risk before entering new market. The implication for Chocolate Hawkins is that it can boost sales of its product in short run but also expose Chocolate Hawkins to medium term forex and currency depreciation risks. 3. - Research and Development Investment Levels If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. - Attitude towards Authority Various cultures in different part of the world have different attitude towards authority. The American, Brazilian and Chinese dollars. In 2015, the company blamed American consumers for not buying more chocolate. According to an estimate, her annual GDP was 1.375 trillion US dollars in 2020. - Health & Safety Laws What are the health and safety laws in the country and what Chocolate Gourmet needs to do to comply with them. Article. - Likelihood of Entering into an Armed Conflict From the information in the Note on the U.S. Chocolate Market case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. There are four major factors identified to capsulate the different factors found from the different environmental influences. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. 2012). Hersheys came under fire in 2011 for using cacao from Ivory Coasts in Africa. The company has attempted to make amends by creating socially-conscious programs to help children in need. Factors that should be consider while launching a new product i.e Political, Economic, Sociological, Technological, Legal and Environmental and the questions we should take under Consideration We at EMBA Pro believe that in near future the sector most disrupted by technological innovation is manufacturing and production. Taxation: Changes in tax policies, such as changes in VAT or sugar taxes, can affect the prices of chocolate products and consumer demand. MBA Skool InstallCourses Home Courses Concepts SWOT Packaging: There is a growing demand for sustainable and eco-friendly packaging solutions, which has led to the development of new technology for biodegradable or compostable packaging materials. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Chocolate Gourmet. Product Positioning 15. - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. Show . operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism . According to an estimate, Nestle, Dr. Pepper Snapple, Coca-Cola, Pepsi, and Danone recycle approximately 6.6% of the bottles annually. Sales were down only slightly, and the CEO John Bilbrey, as well as CFO Patricia Little, blamed everything for it. The revenue in the chocolate market is projected to reach 340243.54 tons in 2022 and the market is expected to register a CAGR of 5.90% in terms of volume. PESTLE The SWOT analysis for Lindt & Sprngli is presented below in a table followed by the detailed analysis report. Thus significantly impacting the ability of Chocolate Hawkins to build sustainable competitive advantage - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. PESTLE Analysis of Nestle in light of Industry 4.0 Political and Economic Forces Politcal Factor Sustainable Politics: PESTLE Analysis Industry-4.0 efforts in UK are politically driven, commitment from the top is a motivating factor for companies to adopt new practices. In 2009, Hawkins was eager for Digital Chocolate to start developing new types of mobile games that could be played by multiple players over a period of time. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. Here's the SWOT analysis of Mars Incorporated which is an American multinational company primarily engaged in production and marketing of confectionery. Net sales ($1,751.6 million) were an increase of 5.3 percent. 5. Until 2025, the chocolate confectionery market in South Africa is forecast to reach 1.03 billion USD (in retail prices), thus increasing at a CAGR of 5.98% per annum for the period 2020-2024. -Environmental policy is very important to Lindt and Sprngli. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. . The A.I transmits data to the cloud. - Corporate Social Responsibilities Culture Are Chocolate Hawkins present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. But conversely, it will also create new employment opportunities in countries like India. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. PESTLE ANALYSIS TECHNOLOGICAL ANALYSIS The Goya chocolate has a global supply chain. Amul Chocolates also . 2. Even though the global economic downturn did affect Cadburys expansion plans (owing to a reduction in disposable income of customers and other stakeholders), sales actually remained quiet steady. Chocolate Hawkins should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. This will help in better predicting the environment policy of the country. Analyze Strengths and Weaknesses of Chocolate Gourmet. Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Copyright 2020 Weberience LLC. This can help Chocolate Hawkins in numerous decisions such as plant location, product development, and pricing strategy. Amul Chocolates is a product category of the milk company Amul which is the brand name for the Gujarat Cooperative Milk Marketing Federation. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. As population is ageing it will require less tech intensive products. In this PEST analysis of Cadbury, we saw how this leading chocolate company has dealt with external factors in the UK and in many other countries as well. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. Higher inflation may require Chocolate Hawkins to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Chocolate Industry in India 7. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Chocolate Hawkins business model. - Unrest within the Country & Chances of Civil Unrest We dont think that Chocolate Hawkins business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. PESTLE analysis of chocolate industry in JAPAN. Cadbury 11. In doing so, theyre committed to being more transparent about the ingredients. Some social factors that may affect the chocolate industry in the UK include: Changing consumer preferences: Consumers in the UK are becoming more health-conscious and may seek out lower-calorie or healthier chocolate products. Since then, chocolate and Cadbury have been part of the same sentence. Brexit: The UKs departure from the European Union may have an impact on the chocolate industry, such as changes in trade agreements and regulations. Political: Nestle is a global company and in the food and beverage industry one of the most important factors to consider is globalization. Like with most food products, the major multiples have substantial buying power, and often buy directly from chocolate manufacturers. Technological Factors that Impact Digital Chocolate - Empowerment of Supply Chain Partners Chocolate Hawkins should analyze areas where technology can empower supply chain partners. If they were to save money here, itd be a higher return. Research Methodology 4. This can help Chocolate Gourmet to bring in more transparency and make supply chain more flexible. Mars Incorporated. Opening shop in the early 19thcentury, Cadbury has emerged as a global brand with factories and offices the United Kingdom and North America, and a notable presence in Asia and Africa as well. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market. - Gender Composition in Labor Market Chocolate Hawkins can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Finally, technology has changed Cadburys production and packing process over the years, starting with the introduction of new brew machines to blend coffee and cocoa gains. Chocolate Industry 5. Digital Chocolate case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. The gender composition of labor market is a good indicator of disposal income of household, priorities of the households, and related needs. But this strategy entails risks when interest rate will go up. A Comprehensive Project report on Chocolate Industry Bhavik Parmar Follow Co-Founder And MD at KadiBuddy Advertisement Advertisement Recommended Final report on chaco Shailesh Kumar 3.7k views 66 slides Chocolate industry project report hasnain2 6.2k views 74 slides Chocolates & confectionery Varun Deshpande 18.6k views 29 slides In 2008, the Schweppes brand was sold to the Dr Pepper Group, and in 2010, Cadbury was acquired by Kraft foods in the US. GDP of Afghanistan in 2019 was 19,101 billion $. The full-year net sales increased by 1 percent, even though the four-quarter net sales dropped by 1.6 percent. Cadbury made diverse sorts of chocolates and different items which are sold in a few nations around the globe. This PEST analysis of the Hershey Company examines these issues, as well as their relationship with consumers and the use of cutting-edge technology. PESTLE Analysis of Soap Industry in India, PESTEL Analysis of Starbucks in Philippines. Called consumer trips by the company, buying in stores went down by 2 percent that year. Dec 31, 2014 by PESTLEanalysis Contributor Cadbury is synonymous with chocolate consumption worldwide. environmental. 4. - Segregation of Political Responsibilities between Different Government Agencies There are numerous government agencies which reduces the risk of overwhelming pressure by one agency. - Technology transfer and licensing issues for Chocolate Hawkins laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Chocolate Hawkins can avoid shakedowns and IPR thefts. Due to the COVID-19 pandemic, the global Insulin Delivery Devices market size is estimated to be worth USD 11340 million in 2022 and is forecast to a readjusted size of USD 14100 million by 2028 . Much of this gain in retail value could be attributed to a shift of U.S. consumers toward higher priced chocolates. Which dollar? There is consistency in both policy making and implementations of those policies. Major Players 8. - Mobile Phone & Internet Penetration Chocolate Gourmet should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Add if theyre not, then poor sales are obviously their fault right? Chapters Research Methodology Study of Global Market Study of Indian Market Product Profile Demand Determination of Chocolate Industry Distribution channel in chocolate industry Key issues & current trends PEST analysis Michel Porter's Five Force Model Other Portfolio Model Financial Analysis Opportunity . 1. PEST analysis is used to control the external factors of what happens outside the . Thus significantly impacting the ability of Chocolate Gourmet to build sustainable competitive advantage Today, we'll study the pestle analysis of UK. Its GDP in 2019 was $703.8 billion that represented 0.58% of the world economy (Trading Economics, 2020). Our Twitter PESTLE analysis highlights the external factors, like political, economic, social, and technological ones, Cybersecurity is an increasingly important field of work. Chocolate industry Presentation 1. Global Chocolate Market - offers growth, outlook, trends, shares, Industry Analysis, opportunities, Key Players Forecast 2019 to 2025 IND: (+91) 949418 5556 , USA: (+1) 408-915-5456 sales@envisioninteligence.com In addition, there are also concerns in the western world owing to rising cases of obesity, especially among children. Chocolate Hawkins needs to be careful about building marketing strategy that is dependent on Purchase on Credit consumer behavior. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Chocolate Hawkins. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Chocolate Gourmet can make this investment as part of its competitive strategy. It is also imperative to use technology to create competitive advantage in the industry. - Transition of Government and Changes in Policy There is consistency in policy making from one government to another. Cultural norms: Chocolate is often associated with indulgence and gift-giving in UK culture, which may impact consumption patterns and marketing strategies. Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Copyright 2020 Weberience LLC. This is where the PESTEL analysis comes in handy as a useful tool for identifying the external factors that could affect the chocolate industry in the UK. - Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. Different countries have different attitude towards health and safety so it is better for Chocolate Gourmet to conduct a thorough research before entering the market. But often in emerging countries these agencies delay the process as a tactic to extract bribes. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Chocolate Hawkins. The Chocolate Confections Corporation PESTEL Analysis will look at the external factors - political, economic, social, technological, environmental, and legal. - Laws regarding Monopoly and Restrictive Trade Practices As a new player Chocolate Gourmet shouldnt be worried about the monopoly and restrictive trade practices law. Brazil Chocolate Market Analysis. - Influence of Climate Change How climate change will impact Chocolate Gourmet business model and supply chain. - Intellectual Property Rights and Patents Protection Before entering new market Chocolate Hawkins should focus on the environment for intellectual property rights. Published by HBR Publications. It can enable Chocolate Hawkins to hire skilled workforce at competitive salaries. This PEST analysis of the Hershey Company examines these issues, as well as their relationship with consumers and the use of cutting-edge technology. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. The rest of the billions of bottles end up polluting the ocean and endangering sea life. Cadbury is synonymous with chocolate consumption worldwide.